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About us

Our Story: Where Heritage Meets Modernity

My name is Robert, and I'm the founder of Our Desi Style. My passion for Indian textiles and fashion grew from a lifelong connection to the vibrant Indian-American community. As a child, I was captivated by the colors and intricate patterns of the sarees worn at weddings and festivals. The way these garments seemed to tell stories through their rich designs sparked a curiosity within me. Years later, that childhood fascination evolved into a burning desire to share the beauty of Indian clothing with the modern woman.

This desire fueled my first sourcing trip to India, a journey that forever changed my perspective. Landing in Delhi, the cacophony of sounds and sights was exhilarating. Priya, a local guide with a warm smile and an infectious enthusiasm for sarees, skillfully navigated us through bustling markets to renowned workshops in historic weaving regions.

One vivid memory remains etched in my mind. We arrived in a small village nestled amidst lush green fields in Kanchipuram. The air hummed with the rhythmic clack of looms as we entered a traditional weaver's workshop. The master weaver, a wizened man with eyes that held generations of knowledge, greeted us. He patiently demonstrated the meticulous process of Kanjeevaram saree creation, from the intricate handloom weaving to the delicate application of zari work. It was a humbling experience – witnessing firsthand the artistry that goes into every piece reaffirmed my commitment to supporting these skilled artisans and their time-honored traditions.

From that transformative journey, Our Desi Style was born in 2024. An online boutique celebrating the heritage of Indian craftsmanship, we want to empower women to express themselves through the timeless beauty of traditional clothing. We curate a collection that caters to diverse tastes, blending ancient techniques with contemporary styles.

We partner with skilled artisans from renowned weaving regions like Kanchipuram and Varanasi. This commitment ensures the finest quality and supports the livelihood of these talented craftspeople. From timeless Kanjeevarams to breezy Chanderis, we offer a variety of silhouettes that blend seamlessly into the wardrobes of today's global woman.

Our Desi Style is more than just a store; it's a community celebrating the power of fashion to express your unique story. We invite you to explore our collections, discover the rich history behind each piece, and embrace your cultural roots with confidence.

Where We Source: A Glimpse into Exquisite Craftsmanship

Here are just a few of the weaving regions where we find our beautiful sarees and artisans:

Kanchipuram: In this vibrant South Indian city, the rich heritage of Kanjeevaram sarees comes alive. Master artisans dedicate themselves to crafting these timeless treasures, using the finest mulberry silk, vibrant colors, and intricate zari work inspired by sacred temples. Each saree embodies centuries of tradition and exquisite craftsmanship.

Varanasi/Banaras: Considered India's spiritual heart, Varanasi is also renowned for its luxurious Banarasi sarees. Master weavers imbue these masterpieces with intricate brocade work, often using pure gold and silver zari. Their designs unfold like stories, from delicate florals to scenes steeped in mythology.

Dharmavaram: Sharing their lineage with the weavers of Kanchipuram, Dharmavaram artisans create silk sarees that exude a similar sense of opulence. However, they tailor their designs with lighter weaves, brighter colors, and figures drawn from mythology, reflecting the region's unique aesthetic and warmer climate.

Paithan: Steeped in centuries of weaving heritage, Paithan is the birthplace of the exquisite Paithani saree. These masterpieces are handwoven from the finest silk, showcasing intricate zari borders and vibrant colors. The iconic motifs of peacocks, parrots, and lotuses, created through a meticulous tapestry weaving technique, add a mesmerizing touch of tradition.

Chanderi: Discover the perfect blend of elegance and comfort in the airy lightness of Chanderi sarees. Master artisans expertly combine delicate silk with breathable cotton for a luxurious fabric that drapes beautifully. Delicate zari work in gold and charming floral or geometric motifs add the perfect finishing touch to these summer favorites.

Our Commitment to Quality: The Our Desi Style Selection Process

At Our Desi Style, we take pride in offering a curated collection of exquisite Indian clothing. We believe in the beauty and heritage of traditional Indian textiles, and we're dedicated to bringing you the finest pieces handcrafted by skilled artisans. Here's a glimpse into our meticulous selection process:

1. Sourcing from Renowned Regions:

  • We partner directly with weavers from renowned saree-producing regions like Kanchipuram, Varanasi, Chanderi, and more. Each region boasts a unique weaving style and rich history, ensuring a diverse and authentic collection.

2. Focus on Quality and Craftsmanship:

  • Our team carefully evaluates each piece, looking for intricate details, flawless weaving techniques, and the use of high-quality materials like pure silk, zari work, and organic cotton. We prioritize pieces that showcase the artistry and tradition behind each saree.

3. Design and Wearability:

  • While honoring tradition, we understand the needs of the modern woman. We curate a collection that offers a variety of styles and silhouettes to cater to diverse preferences. From timeless Kanjeevarams to breezy Chanderis, you'll find pieces that blend effortlessly into your wardrobe and flatter a variety of body types.

4. Ethical Sourcing:

  • We value fair trade practices and ethical sourcing. We partner with artisans who are paid fair wages and work in safe conditions. This ensures the sustainability of these traditional crafts and empowers the communities that create them.

5. Commitment to Innovation:

  • We understand that fashion evolves. While staying true to heritage, we also keep an eye on emerging trends. We may incorporate modern design elements or contemporary colors into some pieces, ensuring our collection remains fresh and relevant.

6. Customer Feedback:

  • Your feedback is invaluable to us! We actively listen to your preferences and suggestions to curate a collection that truly resonates with you. We may even introduce new styles or designers based on your feedback.

By following these rigorous steps, we curate a collection that offers the perfect blend of tradition, quality, and modern sensibility.

Thank you for choosing Our Desi Style—a destination where tradition meets trend, and where every outfit tells a story.

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With love and elegance,
Our Desi Style Team